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The questions to ask before ordering a cake

A custom cake is made by hand and ahead of time. Asking the right questions from the start avoids misunderstandings and ensures a result that lives up to expectations. Here is the complete checklist to go through before confirming your order.

By the allogato team · Updated 2026-06-17

Why asking the right questions matters

A custom cake is not an off-the-shelf product: it is designed for you, around your wishes, constraints and date. The more precise the request, the more accurate the quote and the more faithful the result. On allogato everything is agreed in writing through the built-in messaging, which keeps a clear record of what was agreed.

Take a few minutes to review the points below before ordering: it is the best way to avoid disappointment on the day.

Summary of the essential questions

Here are the questions not to forget, and what they save you from:

About lead time and availability

  • Are you available on my exact date?
  • Until when can I order, and what lead time do you recommend?
  • Is a last-minute order possible, and at what surcharge?

In busy periods (May to September, year-end holidays), plan one to several weeks ahead. See our guide on the lead time to order a custom cake.

About servings and format

  • How many servings for my guest count?
  • Is the cake the only dessert or are there other treats?
  • What shape and height do you offer?

Count about one serving per person, with a 10 to 15 % margin for the hungry. Browse the catalogue to picture the formats.

About flavours, composition and allergens

  • Which flavours and fillings do you offer?
  • Can you handle an allergy or intolerance (gluten, lactose, nuts)?
  • What are the main ingredients and their origin?

Always report any allergy before ordering. The professional is responsible for the composition and allergen labelling. See cake and allergies.

About price, quote and payment

  • What is the all-inclusive price, options and delivery included?
  • Does the desired decoration change the price?
  • How does payment work?

On allogato, payment is made online and stays in escrow: the professional is only paid after good receipt of your order. So you order with no risk. See order a cake safely.

About pickup, delivery and storage

  • Pickup or delivery? At what time and place?
  • How should I transport and store the cake until serving?
  • What to do in case of a last-minute hitch?

A tiered cake is fragile: agree precisely on the time and handover conditions, and ask for storage instructions.

Frequently asked questions

When should I ask these questions?

From the very first message, before confirming the order. allogato messaging keeps a written record of everything agreed.

Can I change my request after the quote?

Often yes, as long as production has not started. Talk to the professional; any change depends on their agreement and progress.

How can I be sure my allergy will be taken into account?

State it clearly in writing before ordering. The professional is solely responsible for composition and allergen labelling.

Is the quoted price final?

The total amount, options and fees included, is shown before payment. No hidden fees are added afterwards.

What if the cake does not match?

You can open a dispute from your order. Payment stays in escrow and our mediation steps in.

How do I choose the right professional?

Look at their portfolio and verified reviews, and ask the questions in this list. See our guide to choosing your cake designer.

Questions to ask before ordering a cake · allogato